TEC Direct Media
 - TEC Direct

Increasing Awareness Using Cross-Channel Tactics for Social Cause

Goal: 

Our mission was to activate, engage and educate national & international markets through high impact placements. Our goal was to increase awareness for Be Fair Be Vegan’s purpose – animal equality and the end of all animal use.  

“The whole campaign was beautifully executed, and we loved all the placements…We were so happy with the results of our collaboration that we’ve decided to make TEC a long term partner, and look forward to working together on future campaigns.”

– Be Fair Be Vegan (Seattle Campaign)

Tactics:

We combined online and offline media to generate buzz in various global markets and drove online site traffic by strategically applying robust optimizations and targeting methods. 

Results:

Each campaign delivered high levels of awareness, website traffic, participation in vigils (pictured above) and other events as well as local press mentions. Subsequent campaign performance continues to improve with creative messaging and leveraging 1st party data.

Want to learn more about the best types of digital media for brand awareness?  Check out this blog post.

Subway advertising for Be Fair Be Vegan

Capitol Hill Station Domination in Seattle

BFBV_STM Station

STM Station Digital Screen in Montreal

St. George Dom_BFBV

St. George Station Zone Domination in Toronto

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