TEC Direct Media
 - TEC Direct
Client:Be Fair Be Vegan
Date:November 08, 2018

Increasing Awareness Using Cross-Channel Tactics for Social Cause


Our mission was to activate, engage and educate Seattle through high impact placements. Our goal was to increase awareness for Be Fair Be Vegan’s purpose – animal equality and the end of all animal use.  

“The whole campaign was beautifully executed, and we loved all the placements…We were so happy with the results of our collaboration that we’ve decided to make TEC a long term partner, and look forward to working together on future campaigns.”

– Be Fair Be Vegan


We combined online and offline media to generate local buzz in Seattle, and drove online site traffic by strategically applying robust optimizations and targeting methods. 


The campaign drove the highest levels of web traffic all year. We discovered which media channels resonated with our target audience. Many placements were featured in Be Fair Be Vegan’s community-wide vigil and we were able to make recommendations for their next major-city campaign.

Want to learn more about the best types of digital media for brand awareness?  Check out this blog post.

Double decker throughout downtown Seattle 

Subway advertising for Be Fair Be Vegan

Capitol Hill Station Domination


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