Be Fair Be Vegan (Non Profit)
We combined online and offline media to work in unison within specific markets (domestic and international). Media was placed in coordination with local grass roots organizers to raise awareness and support special local events and vigils.
Each campaign delivered high levels of awareness, website traffic, participation in vigils (pictured above) and other events as well as local press mentions. Subsequent campaign performance continues to improve with creative messaging and leveraging first party data.
Want to learn more about the best types of digital media for brand awareness? Check out this blog post.