We combined online and offline media to generate buzz in various global markets and drove online site traffic by strategically applying robust optimizations and targeting methods.
Each campaign delivered high levels of awareness, website traffic, participation in vigils (pictured above) and other events as well as local press mentions. Subsequent campaign performance continues to improve with creative messaging and leveraging 1st party data.
Want to learn more about the best types of digital media for brand awareness? Check out this blog post.