Our mission was to activate, engage and educate Seattle through high impact placements. Our goal was to increase awareness for Be Fair Be Vegan’s purpose – animal equality and the end of all animal use.
– Be Fair Be Vegan
We combined online and offline media to generate local buzz in Seattle, and drove online site traffic by strategically applying robust optimizations and targeting methods.
The campaign drove the highest levels of web traffic all year. We discovered which media channels resonated with our target audience. Many placements were featured in Be Fair Be Vegan’s community-wide vigil and we were able to make recommendations for their next major-city campaign.
Want to learn more about the best types of digital media for brand awareness? Check out this blog post.
Double decker throughout downtown Seattle
Capitol Hill Station Domination