CLIENT:
BIG LOUD RECORDS
CHRIS LANE – Girl Problems
The label partnered with TEC Direct Media to create awareness and generate engagement for Chris Lane’s album release.
SOLUTION:
By leveraging an active social media profile with paid media, we built an efficient and low-cost media solution. We targeted existing Chris Lane fans and prospected for new fans, comprised mainly of Females 18-34.
We leveraged Chris’ Facebook page and Instagram account as a catalyst to generate targeted awareness for the upcoming release and spur organic growth of his fan base. We utilized video from his music video, Fix, to re-message fans of his page and to introduce his music to potential new fans.
RESULTS:
Our campaign introduced Chris Lane’s release to a targeted audience and grew his social media following on both Facebook and Instagram.
We generated thousands of actions such as shares, clicks, likes, and comments while overdelivering on impressions.
The single “Fix” was certified Gold by RIAA.
