Low Cost Media Strategies to Promote Emerging Brands and Artists


Generate targeted awareness for emerging artist Chris Lane.


CHRIS LANE – Girl Problems 


By leveraging an active social media profile with paid media, we built an efficient and low-cost media solution to boost awareness and generate engagement for the album, Girl Problems.  We targeted existing Chris Lane fans and prospected for new fans, comprised mainly of Females 18-34.

We leveraged Chris’ Facebook page and Instagram account as a catalyst to generate targeted awareness for the upcoming release and spur organic growth of his fan base.  We utilized video from his music video, Fix, to re-message fans of his page and to introduce his music to potential new fans. 

Low-cost strategy drives awareness.
Chris Lane Instagram Creative
Mobile creative drives awareness for Chris Lane.
Chris Lane Facebook Mobile Creative
Facebook campaign drives awareness for emerging artist.
Chris Lane Facebook Desktop Creative


The plan over delivered on impressions while also generating thousands of actions such as shares, clicks, likes, and comments. The campaign introduced Chris Lane’s release to a targeted audience and grew his social media following on both Facebook and Instagram. 

The single “Fix” has been certified Gold by RIAA. 



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