Low Cost Media Strategies to Promote Emerging Brands and Artists


Generate targeted awareness for emerging artist Chris Lane.


CHRIS LANE – Girl Problems 


By leveraging an active social media profile with paid media, we built an efficient and low-cost media solution to boost awareness and generate engagement for the album, Girl Problems.  We targeted existing Chris Lane fans and prospected for new fans, comprised mainly of Females 18-34.

We leveraged Chris’ Facebook page and Instagram account as a catalyst to generate targeted awareness for the upcoming release and spur organic growth of his fan base.  We utilized video from his music video, Fix, to re-message fans of his page and to introduce his music to potential new fans. 

Chris Lane Girl Problems album art instagram post
Chris Lane Instagram Creative
Chris lane instagram post mentioning a song was named one of rollingstones 10 new country artists you need to know
Chris Lane Facebook Mobile Creative
chris lane sponsored facbook ad
Chris Lane Facebook Desktop Creative


The plan over delivered on impressions while also generating thousands of actions such as shares, clicks, likes, and comments. The campaign introduced Chris Lane’s release to a targeted audience and grew his social media following on both Facebook and Instagram. 

The single “Fix” has been certified Gold by RIAA. 

We plan and buy media for agencies, brands, and artists so they can generate awareness, acquire new customers and drive sales. 



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