Driving awareness and ticket purchase consideration.
Old Sturbridge Village is a premier living history museum that offers visitors a glimpse into rural New England life in the early 19th century.
Old Sturbridge Village hosts a variety of events throughout the year, each with its unique appeal. The primary objective for Old Sturbridge Village was to increase awareness and drive ticket sales for these events.
To achieve these goals, we crafted a comprehensive media strategy targeting the New England region, including Massachusetts, Connecticut, Rhode Island, New York, New Hampshire, and Vermont.
Our target demographic was adults aged 25-54, specifically focusing on parents with children still living at home.
We utilized a diverse mix of media channels, including Connected TV, OOH, Digital Display, Digital Video Display, Paid Social and Streaming Audio, to reach our target audience effectively.
We employed a combination of behavioral, demographic, and geographic targeting tailored to the specific nature of each event to ensure maximum engagement.
The campaign yielded impressive results, demonstrating the effectiveness of our targeted media strategy:
Each event’s unique characteristics were leveraged to attract specific audience segments, resulting in highly successful campaigns that met and exceeded Old Sturbridge Village’s goals.
We plan and buy media for agencies, brands, and artists so they can generate awareness, acquire new customers and drive sales.
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