TEC has partnered with Sony Music to promote The Civil Wars’ new album release through TECVu (formerly BuyNOW). The solution leverages components of TEC Direct’s M3D®, a proprietary media buying platform with the ability to search the Web for targeted video advertising inventory most likely to lead to the sale of a particular artist, film or DVD. The approach matches up billions of video advertising opportunities for auction/sale on various exchanges and demand-side platforms, with highly detailed information about the actual video. TECVu identifies the right content most likely to generate the intended outcome, like a sale on a partner web site (Amazon.com or iTunes) or a studio-owned web store.
Congrats to Sony and The Civil Wars for going #1!