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Who Are Your Customers?

IN THIS ARTICLE
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    Creating Real Relationships with Customers Requires Knowing More About Them.

    Are you taking time to learn more about your customers?  62% of senior marketers surveyed in the last year said they’re leveraging marketing technology to get to know their customers and prospects.

    Even still, too many marketing departments fail to gather the right kind of information to bolster their marketing efforts.  In order to foster loyalty that will last, it is vital to get to know your customer – really know them.

    A personal, targeted campaign garners results. But tailoring your marketing strategy in a way that brings in new customers, while keeping old ones coming back, takes more than just sending out a survey or a few emails. You need to have a comprehensive understanding of your customers in order to create the kind of campaign that meets your KPI’s.

    If your advertising is struggling to make an impact, consider these 3 direct marketing strategies to help bolster interest – and sales.

    Use All Available Data

    Marketing Technology
    Gain insights on customers and competitors through marketing technology.

    The only way to stay competitive is to tap into all of the information out there.  Look past your customers’ household demographics and purchase history and look at behavioral data, web analytics and more.  An experienced media services partner can help you learn even more about where your customers are and other interests they have and target them with the right messaging and call to action.

    It takes a certain amount of resources and coordination to incorporate strategies that use this kind of third-party data and hyper-targeting, so it’s best to work with an experienced media planning & buying partner to save you time, money and aggravation.

    Keep Your Marketing Efforts Fresh and New

    If email and blogging has offered success, by all means keep at it; but don’t stop there. The world changes quickly and in order to remain relevant, you must optimize your marketing efforts to keep up.

    Learn what keywords drive guests to your website the most, and use them to create winning articles and posts that will grab attention.  Get to know your customers through social media.  Once engaged there, you can collect leads, promote your site, increase word of mouth and upsell!

    When you take the time to really investigate what your customers like – and don’t like – you can create a more user friendly environment, and that will lead to a more satisfied customer base.  Staying on top of new trends is important to retaining established customers, and bringing in new ones. Using predictive modeling helps to predict cyclical patterns and trends to guide your decisions for the future.

    Know What the Competition is Up To

    One of the biggest mistakes marketing executives make is not keeping a close eye on the competition – until of course they develop a better campaign than you do.  In the same survey shared by eMarketer, only 40% of senior marketers said they’re using marketing technology to remain relevant against competitors.  TEC Direct Media can be your eyes and ears in the industry, offering the kind of competitive research you need to reach your target audience with the most up-to-date and effective direct marketing strategies.

    Understanding client behavior is the earmark to a winning marketing campaign. Tapping into the nuances of that behavior requires working with someone who knows what to look for and has access to the data needed to develop the kind of marketing campaign to rival your competitors.  At TEC Direct Media we have the advanced software and experienced planning and buying team that can increase your marketing power by developing strategies to tailor every aspect of your next campaign to the exact customer you are trying to reach, with any media.

    Want to get started learning more about your customers?  Send us a note.  We’d love to share how we can do this for you!

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