TEC Direct Media
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Increasing Awareness Using Cross-Channel Tactics for Social Cause

Be Fair Be Vegan Vigil
Goal:  Our mission was to activate, engage and educate Seattle through high impact placements. Our goal was to increase awareness for Be Fair Be Vegan’s purpose – animal equality, humane farming and the end of all animal use.   Tactics: We combined online and offline media to generate
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Driving Streams and Downloads of ‘A Star is Born’ Soundtrack

A Star is Born Soundtrack Art
Coinciding with the release of the Warner Brothers feature film, ‘A Star is Born,’ on Friday, October 5, 2018, the film’s soundtrack was released by our label client, Interscope Records. TEC Direct Media secured high profile inventory surrounding the soundtrack’
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OOH Activation Strategy Drives Online Engagement

Overview: Rhino Records hired TEC Direct Media to help promote the newly remastered and expanded version of The Smiths’ “The Queen is Dead: Deluxe Edition” in a creative and unique way, utilizing outdoor media. The goal was to reach hardcore fans of The Smiths, drive online engagement
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Multi-Channel Video Strategy Drives EST Downloads

OBJECTIVE: Our objective was to drive Electronic Sell-Through downloads of the movie “Bad Santa 2” during the two weeks following its digital release. SOLUTION: We utilized a multi-channel video strategy to reach our core M25-34 demographic and drive EST downloads. We focused on :15 a
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Driving University Enrollment

Overview: A major University client was looking to increase enrollment for their online degree programs.  With education, and the online degree marketplace in particular, becoming an increasingly competitive category, the University’s marketing agency knew they needed a cost eff
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Low Cost Media Strategies That Help Emerging Brands

Overview: Leveraging an active social media profile with paid media is an efficient and low cost way to boost awareness and generate engagement for emerging brands and artists.  Take for example, our label client, country pop artist, Chris Lane. Campaign: Our objective was to generate
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Music Marketing: A Few Favorite Campaigns

Music Marketing
With the Grammy and Oscar award ceremonies around the corner, we were reminded of all the great music & entertainment campaigns we’ve had the privilege to work on over the last year. We’re celebrating our success using the most effective, targeted video, audio and display inventor
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Lead Generation Drives Open Enrollment

Couple Kayaking
Overview: A full service marketing & communications agency representing two large health insurance brands partnered with TEC Direct Media to activate several DRTV campaigns.  The goal was to drive lead generation among seniors in key markets during the open enrollment period. Stra
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Mobile Ad Campaigns Generate Results

Mobile Ad Campaigns That Generate Results
Objective: Our client, Sony Music, charged us with complimenting a traditional online campaign supporting Cam’s second studio album, Untamed, with a highly-targeted mobile ad campaign to reach young, tech-savvy female country fans.  We came back with a targeted strategy using a 
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A Few Of Our Favorites…

With the Grammys and Oscars behind us we thought we’d highlight some of our favorites from 2015. We’re executing media campaigns with the latest video, audio and display using digital, broadcast, social, mobile, search, print and out of home media. We’re developing effective ways to l
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