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Nice to Meet You!

Heidi Mader

Heidi Mader

Senior Media Strategist

Hi, I'm Heidi Mader. For the last several years I've been helping clients navigate the very challenging media landscape. I'm part account executive and part media planner and buyer. I help our new business team, so I work with both new and existing clients, helping them navigate paid media solutions using online and offline media. I'm fortunate to have managed media for marketers in music, entertainment, non-profits, education, consumer package goods and emerging brands. I'm an aspiring influencer and help produce Media in The Moment, our agency podcast.

Drop Me a Line!
312-648-6339

We're accepting new clients. Please drop me a line and we'll get started with your next project!
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OUR OFFICE LOCATION

231 S. LASALLE, STE. 2100
CHICAGO, IL  60604

Our Billing Address

P.O. BOX 115
CLARENDON HILLS, IL  60514
ACCOUNTING@TEC-DIRECT.COM

Some of Our Recent Projects

Wide graphic with 24 famous album covers

Music’s Best Media

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Three models walking down runway at fashion show

Launching a Reimagined L.A. Fashion Week

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Album Graphic - The Tipping Point by Tears for Fears

Digital Media Drives Sales Pre/Post Release

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nonprofit volunteers for a cause, one is giving a small bottle of water away

We Love A Good Cause

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Profile of Adele

Linear & CTV Work Together

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Campaign Supports LGBTQ+ Communities

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Specialized Bikes Turbo Como E-Bike

Radio and Outdoor Media Drive Sales for Specialized

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Billie Eilish newspaper full page ad

For Your Consideration

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Coco Goods Header

Retail Media Network Increases Sales for Emerging Brand

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J Balvin Bad Bunny outdoor ad on boat at beach

Driving Streams with Global Outdoor Campaign

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yoshiki

Creating a Multi-Media Campaign

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Aint to Proud cast in recording booth

Digital Strategy Drives Streams and Sales

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downtown city with be fair be vegan ad on bus

Non-Profit Increases Awareness & Engages Local Markets

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A Star is Born soundtrack cover art

Soundtrack Reaches #1 for 3 Weeks and Sets Other Records

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The Smiths graphic

OOH Activation Strategy Drives Online Engagement

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woman and daughter laughing in field

Building D2C Sales Channel for Emerging Personal Care Brand

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La La Land graphic

Delivering Sustained & Strategic Awareness

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Polaroid pictures of lady gaga

Driving Tune In with Digital Video

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computer keyboard close up with graduation cap as a key

Driving University Enrollment

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Chris Lane Girl Problems album art

Low Cost Media Strategies to Promote Emerging Brands and Artists

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Couple Kayaking

Driving Lead Generation During Open Enrollment

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Mobile Ad Campaigns That Generate Results

Mobile Ad Campaign Extends Reach and Generates Results

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Driving ticket sales for SLS

Driving Ticket Sales & Tune In For SLS Nike SB World Tour

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cross platform plan drives tune-in for AOL On Connected.

Cross Channel Campaign Drives Tune-In For AOL On

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Reaching Fans. Old and New.

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Programmatic Buying Drives Awareness, Ticket Sales

Programmatic Buying Delivers Efficient Awareness, Ticket Sales

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Miranda Lambert Platinum Tour

Unique Mobile Creative Helps Deliver #1 Album

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greater milwaukee auto show presented by adamm drive ticket sales

Milwaukee Auto Show

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Consumer Engagement

Sony Music Nashville – Music To Fly By

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brand awareness

TY KU Premium Sake & Spirits

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Our Clients Say

Fantasy Records
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"Great leadership and people from top down...everyone I've ever dealt with at TEC - they are top notch."
MWW
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"TEC Direct is our go-to partner for planning all our OOH and TV campaigns. They turn around availability, options and out-of-the-box ideas at lightning speed and client-ready formats. We couldn’t do it without them!"
Immotion Studios
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"TEC Direct does an outstanding job with execution and keeps our agency updated with the newest trends and opportunities in the digital space. They are the partner you are searching for when it comes to brainstorming various strategies.  They created a self-funding campaign for our new brand in just 4 weeks."
Round Hill Records
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"I cannot speak more highly of TEC Direct Media. They are not only consummate professionals, but are also communicative, transparent, and inventive. We use TEC Direct Media for all of our paid media needs and I would recommend them to anyone in need of these services."
Universal Music Enterprises
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"TEC Direct Media is always very flexible and willing to make on-the-fly changes when needed in order to get the most out of each of my projects. We saw an increase in sales during our last campaign period so, mission accomplished!"
Capitol Records Nashville
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"I have always been impressed with TEC Direct's consistent reporting throughout the life of a campaign and after. It's nice to know where our money is making an impact and in what ways; TEC Direct Media does the analysis for me!"
Concord Music Group
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"A heartfelt thank you to you all for helping make James Taylor's "Before This World" debut at NUMBER ONE at Billboard!  It’s his first #1 ever in his career.  We really appreciate all your hard work; you are an integral part of the album’s success."
Street League Skateboarding
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"Their media expertise in big events and entertainment immediately helped drive growth in ticket sales as well as viewership of our televised special.  They are a trusted adviser and part of our continued success."
Triple 9 Management
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"We are almost done with this tour and we couldn’t have done it without y’all.  I was just commenting that our ticket sales have picked up nicely.  Thank you so much!"
Health and Beauty Product
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"TEC Direct Media is extraordinarily adaptive and predictive, delivering an abundance of market insight and data-driven results."
Rhino Entertainment
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"Their media expertise in big events and entertainment immediately helped drive growth in ticket sales as well as viewership of our televised special. They are a trusted adviser and part of our continued success."

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