Understanding Media Buying Metrics
An explanation of the most important metrics and KPIs used to measure the effectiveness of media buying campaigns, and how to track and analyze them.
We design plans using a mix of online and offline media. Our comprehensive media services are responsive, knowledgeable, strategic, and give our clients the accountability and value they require.
We build digital media plans that target and engage consumers across multiple acquisition channels including programmatic, email, search, OTT, social, native and mobile using a variety of display, video and audio creative formats.
We plan and buy media for artists, brands and other agencies.
In a word - no. We execute media campaigns starting at just a few thousand dollars per month all the way to multi-million-dollar campaigns, using a mix of today’s media.
Most of our clients are B2C, however we also manage B2B campaigns using our advanced digital targeting capabilities.
If we had to pick right now, they are digital, broadcast, and outdoor media (but this changes monthly). We started as a TV agency in 2001. Today, we plan and buy almost every form of paid media.
Before we begin any work, we discuss our fee structure so there are no surprises. Our fees are based on scope of work, the type of media you want us to manage and the total annual media investment. Ask us how you can become eligible for reduced fees.
An explanation of the most important metrics and KPIs used to measure the effectiveness of media buying campaigns, and how to track and analyze them.
These days good old “traditional” advertising models are often given
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Advertisers are placing a growing emphasis on first-party data in media buying as it can have a greater impact on performance and ROI.
While the phrase, “media buying,” seems straightforward, the ability to
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