Newspapers, Magazines, Postcards & FSI
Print advertising can be effective for reaching niche audiences and some publications can provide a higher frequency opportunity of viewing than online ads -- especially over an extended period of time.
QR codes have been used in this space to provide augmented reality experiences (virtually try on glasses or a paint color in your room) or drive traffic to a website for even more detailed information. This technology is seeing a resurgence in our post-pandemic world. For certain categories such as fashion, furniture and home decor, advertising in consumer magazines can put your brand in front of your ideal audience while in the right frame of mind.
Another way we've been successful is in using trade and other print media placements to generate awareness during awards voting periods. Our story below includes one example of this strategy.