National & Local Television
There are many advantages to advertising on television. With audience viewing evolving, both Linear and Connected TV are powerful media for brands to leverage. Linear TV stands out as a cost-effective option with the potential for extensive reach. CTV advertising offers a measurable, performance-focused complement to its linear counterpart.
Our agency's podcast, Media In the Moment, delves further into the integration of Connected TV within the broader media landscape.
This case study shares how we used a combination of Linear TV and CTV to raise awareness of Adele’s fourth studio album, 30, among existing and potential fans and drive streams, pre-orders and sales. We'd love to get to work on your next project!