National & Local
If you’ve been keeping track, you know by now that millennials, as a whole, are watching less traditional TV. But it’s important to go deeper to understand how audience viewing is changing and that there are still many advantages of advertising on television.
Lockdowns associated with the COVID-19 pandemic have accelerated CTV's adoption and high levels of usage persist today. As viewers increasingly access video content in this way, it’s important for advertisers to understand what CTV is, how it works, and how it fits into a media strategy. Read, "How Connected TV Fits Into the Media Mix" here.
Below, we share how we placed high profile inventory for our label client, Interscope Records, to create the biggest week for a soundtrack in three and a half years.