National & Local Television
There are many advantages to advertising on television. With audience viewing evolving, both Linear and Connected TV are powerful media for brands to leverage. Linear TV is cost-effective and offers great reach possibilities. CTV advertising offers a measurable, performance-focused complement to its linear counterpart.
Our Media In the Moment agency podcast goes deeper into how Connected TV fits into the media mix.
Below, we share how we used a combination of Linear TV and CTV to raise awareness of Adele’s fourth studio album, 30, among existing and potential fans and drive streams, pre-orders and sales. We'd love to get to work on your next project!