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Music Marketing: A Few Favorite Campaigns

Music Marketing
With the Grammy and Oscar award ceremonies around the corner, we were reminded of all the great music & entertainment campaigns we’ve had the privilege to work on over the last year. We’re celebrating our success using the most effective, targeted video, audio and display inventor
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Cross Platform Campaign Drives Tune-In for AOL On

cross platform plan drives tune-in for AOL On Connected.
AOL On was gearing up to launch its first ever original, long-form, digital series, CONNECTED.  The innovative docu-drama series captures American life through the eyes of six extraordinary New Yorkers, filmed and told by the characters themselves.  With a previous track record of suc
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The Black Keys – Turn Blue

The Black Keys
Turn Blue is the second Black Keys album release for which TEC Direct Media has provided media planning & buying services.  The agency also provided these services to support the release of El Camino in 2011.  The Black Keys’ eighth studio album debuted at number one in the
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Michael Bublé – To Be Loved

Michael Bublé earned his fourth No. 1 album on the Billboard 200 chart with "To Be Loved." Partnering with Reprise/Warner Bros, TEC helped by delivering a top notch media plan and advertising campaign which helped sell over 195,000 units within the first week.
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The Lords of Salem – Theatrical

The Lords of Salem
From the singular mind of horror maestro Rob Zombie comes a chilling plunge into a nightmare world where evil runs in the blood. The Lords of Salem tells the tale of Heidi (Sheri Moon Zombie), a radio station DJ living in Salem, Massachusetts, who receives a strange wooden box contain
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