TEC Direct Media
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Multi-Media Campaigns for International Artist

Yoshiki_Artwork
GOALS:  Create multi-media campaigns for international artist, Yoshiki, by driving views and traffic to specific artist content on YouTube, generating awareness of his Carnegie Hall performance and increasing Grammy voter consideration. STRATEGY:  TEC Direct Media utilized a video str
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Driving Tune In with Digital Video

driving tune in with digital video
OBJECTIVE: Our objective was to drive tune in for Lady Gaga’s Pepsi Zero Sugar Super Bowl LI Halftime Show.  The halftime show performance followed the release of her fifth studio album,  Joanne, October 21, 2016.   SOLUTION: Our client wanted to reach younger sports and Lady Gaga fan
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