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Is Connected TV (OTT) Right for Me?

As consumers become more accustomed to watching video programming on their own terms and with varied devices, Connected TV is getting much-deserved attention by media planners and buyers.  Laptops, cellphones, tablets, gaming consoles, desktop computers, TVs…it seems the list of techn
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Who Are Your Customers?

Who Are Your Customers?
Creating Real Relationships with Customers Requires Knowing More About Them. Are you taking time to learn more about your customers?  62% of senior marketers surveyed in the last year said they’re leveraging marketing technology to get to know their customers and prospects. Even still
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Best Types of Digital Media for Brand Awareness

digital media for brand awareness
Knowing how to allocate your marketing resources ultimately depends on your goals. When it comes to increasing brand awareness in particular, certain types of digital media fare better than others. Brand awareness has a different dynamic than specifically trying to attract, let alone
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7 Advantages of Television Advertising

Advantages of Television Advertising
If you’ve been keeping track, you know by now that millennials, as a whole, are watching less traditional TV. But it’s important to go deeper to understand how audience viewing is changing and that there are still many advantages of television advertising. We caution our clients not t
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Direct Marketing Strategies for 2017 That You Can’t Ignore

Direct Marketing Tips
In the digital age, it feels like traditional direct marketing (ie. DRTV and direct mail) is starting to get left behind as marketers embrace the efficiency and speed of digital marketing. After all, digital marketing campaigns and their subsequent rate of return are easy to analyze a
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What Are the Advantages of Radio Advertising?

How Effective is Radio Advertising
As the media landscape evolves, we are constantly re-evaluating the vehicles we recommend in our media plans asking, “is this effective?”  Over the next few months we’ll be sharing our views with you and today we’re answering the question, “What are the a
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Ad Blocking: What it Means for Advertisers

The internet has become an ad-cluttered, congested highway of information.  The user experience of web browsing has become not so pleasant, so it comes as no surprise when, according to eMarketer, over 25% of Internet users will use ad blocking software this year. The Digital Ad Exper
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What To Look For In a Media Agency

What to Look For in a media agency
The marketing and advertising industry has changed more in the past few years than it has in the past fifty, according to a 2013 Adobe poll. With the overall media landscape changing faster than a chameleon changes color, it is imperative that the team in charge of your media buying i
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How to Improve PPC Campaigns For User Engagement

PPC Campaigns
One of the best ways we’ve increased sales for our music and entertainment clients is by running effective PPC (Pay-Per-Click) ad campaigns.  We can improve engagement in PPC campaigns by reaching the very people who are searching for your artist or related artists, events or fi
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This Ad Campaign is Not “One-Size-Fits-All”

Summer is finally here! After this year’s endless, brutal Chicago winter, we couldn’t be more excited for warmer weather. It’s time for a season of vacations, picnics, street festivals, trips to North Avenue Beach, swimming, and… oh, wait. So, how is that diet of yours coming along? I
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