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Ad Blocking: What it Means for Advertisers

The internet has become an ad-cluttered, congested highway of information.  The user experience of web browsing has become not so pleasant, so it comes as no surprise when, according to eMarketer, over 25% of Internet users will use ad blocking software this year. The Digital Ad Exper
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How To Drive Sales with Digital Audio

Digital audio listener.
We are all familiar with media’s shift from analog to digital and how that’s transforming the marketing landscape.  The decline of television is often at the forefront of this conversation, but television is certainly not the only medium impacted by this massive shift.  What is
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What To Look For In a Media Agency

What to Look For in a media agency
The marketing and advertising industry has changed more in the past few years than it has in the past fifty, according to a 2013 Adobe poll. With the overall media landscape changing faster than a chameleon changes color, it is imperative that the team in charge of your media buying i
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3 Things To Remember When Developing A Mobile Media Strategy

Mobile Media Strategy
With penetration of connected mobile devices reaching their largest numbers and still growing, some form of mobile advertising investment is warranted.  There’s no doubt — mobile media is quickly becoming a part of most media campaigns. In fact, eMarketer predicts that by 2019, mobile
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How to Increase Engagement In PPC Campaigns

PPC Campaigns
One of the best ways we’ve increased sales for our music and entertainment clients is by running effective PPC (Pay-Per-Click) ad campaigns.  We can increase engagement in PPC campaigns by reaching the very people who are searching for your artist or related artists, events or f
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TEC Direct Media Names Associate Media Director

Melissa Barzaga, Associate Media Director
For Immediate Release February 11, 2015 Chicago, IL  – TEC Direct Media has promoted Melissa Barzaga to Associate Media Director.  She was previously a Media Supervisor at the media planning/buying agency. In her role as Associate Media Director, Ms. Barzaga will lead client strategy
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Measurement & Monetization Make Mobile a Must

The Year of Mobile is Here
Regardless of all the predictions for what is to come in the mobile industry, 2013 can be argued to have finally been “the year of mobile.”  For quite some time now, both our clients, and frankly, our agency anticipated the big mobile media breakthroughs needed to finally influence a
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Can I Afford Online Video Advertising?

Time to Adapt
Whether it’s viewed on desktops or mobile devices, there’s no question the popularity of online video will continue to grow.   According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.  Watching video online has gone from a niche activity to m
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The Bottom Line: A Moving Target

The “Bottom Line” for music has moved — and that’s no joke! The music industry has experienced dramatic declines over the last decade, in most of the categories that once defined its success. Lower sales volumes have meant less profit margin. Less profit margin
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Roots in DR Media Pay Off for Clients

direct response television
Digital media has become a darling for our clients because of its action and transaction producing ability.  But what skills are necessary in digital media planning and buying?  How do buyers ensure media schedules are not only reaching the right audience but truly working?  And how c
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