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Why is Podcast Advertising Getting So Much Attention?

podcast advertising
Podcasts, and podcast advertising, are getting a lot of attention these days from publishers and advertisers alike.  Overall listenership is still relatively small, but it is growing, and audiences are engaged with the content.  While millennials were the early adopters (63% of podcas
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What Are the Advantages of Radio Advertising?

How Effective is Radio Advertising
As the media landscape evolves, we are constantly re-evaluating the vehicles we recommend in our media plans asking, “is this effective?”  Over the next few months we’ll be sharing our views with you and today we’re answering the question, “What are the a
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Evolution of Streaming Radio vs. Terrestrial Radio

Speaker Image
I was in my friend’s car when I complimented him on the music he was listening to.  He responded that we were actually listening to Pandora.  I was quite fascinated with the idea of listening to streaming music using the stereo or navigation system while driving. He then told me that
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