Transparency – Viewability – Brand Safety – Insights
When it comes to digital media planning and buying in today’s landscape, programmatic buying can be an attractive tactic.
Our programmatic advertising platform, TECX, is a true demand-side platform (DSP) with exclusive technology. It’s an all-in-one media buying platform that we operate in-house. It includes all the tools to create, activate, optimize and analyze programmatic campaigns. Attribution and reporting across all channels with ad serving, tracking and analytics.
TECX is an omnichannel buying platform across Connected TV, online video, native, display, mobile/tablet and audio.
TECX also includes a Data Management Platform (DMP) which performs data collection, segmenting and modeling, advanced forecasting, targeting and optimizing control over each variable to onboard advertiser data and purchase third party data, customize audience models for activation. Our DMP has over 40 third-party mobile, and, over 75 third-party desktop data partners to efficiently perform advanced targeting.
TECX‘s PMP (Publisher Management Platform) is there for the ever-growing and important private deals you may need.
We protect your media investment with several viewability and contextual/brand safety and cross-device partnerships.
Number of Inventory Partners
- 30 Display
- 25 Video
- 20 Mobile
- 40 Connected TV
- 10 Native
- 5 Audio
- 5,000 Private Marketplace deals