TEC Direct Media
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Digital Strategy Drives Streams and Sales

AintTooProud_Art
Goal: Streams and Sales Our label client, Universal Music Enterprises, wanted to increase awareness and drive streams and sales of the Original Broadway Cast Recording, Ain’t Too Proud — The Life and Times of The Temptations. The musical follows The Temptations’ extraordin
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TEC Drives Streams with Global Outdoor Campaign

Miami_JBalvin_Boat
Label client, Universal Music Latin Entertainment, was looking to raise widespread awareness and drive streams of the June 2019 release of J Balvin and Bad Bunny’s collaborative album, Oasis. TEC Direct Media was tasked with planning and executing high impact outdoor advertising acros
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Music’s Best Media

Over the last several years we’ve managed ad campaigns for emerging artists to Grammy winners. We celebrate the success of our label clients with every stream, view, #1 single or top selling album. Media, much like music, is going through its own evolution. And even with so much chang
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Driving Streams and Downloads of ‘A Star is Born’ Soundtrack

A Star is Born Soundtrack Art
Coinciding with the release of the Warner Brothers feature film, ‘A Star is Born,’ on Friday, October 5, 2018, our label client, Interscope Records, released the film’s soundtrack. TEC Direct Media secured high profile inventory surrounding the soundtrack’s rel
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OOH Activation Strategy Drives Online Engagement

#thequeenisdead
Overview: Rhino Records hired TEC Direct Media to help promote the newly remastered and expanded version of The Smiths’ “The Queen is Dead: Deluxe Edition” in a creative and unique way, utilizing outdoor media. The goal was to reach hardcore fans of The Smiths, drive online engagement
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Driving Sales/Streams With Cross Media Support

How we drove streams & sales of Interscope Records’ La La Land original motion picture soundtrack with cross media planning and buying. OBJECTIVE: As one of the most celebrated movies and soundtracks of all time, La La Land‘s Oscar Award winning soundtrack was a major
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Driving Tune In with Digital Video

driving tune in with digital video
OBJECTIVE: Our objective was to drive tune in for Lady Gaga’s Pepsi Zero Sugar Super Bowl LI Halftime Show.  The halftime show performance followed the release of her fifth studio album,  Joanne, October 21, 2016.   SOLUTION: Our client wanted to reach younger sports and Lady Gaga fan
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Low Cost Media Strategies That Help Emerging Brands

Overview: Leveraging an active social media profile with paid media is an efficient and low cost way to boost awareness and generate engagement for emerging brands and artists.  Take for example, our label client, country pop artist, Chris Lane. Campaign: Our objective was to generate
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Music Marketing: A Few Favorite Campaigns

Music Marketing
With the Grammy and Oscar award ceremonies around the corner, we were reminded of all the great music & entertainment campaigns we’ve had the privilege to work on over the last year. We’re celebrating our success using the most effective, targeted video, audio and display inventor
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Mobile Ad Campaigns Generate Results

Mobile Ad Campaigns That Generate Results
Objective: Our client, Sony Music, charged us with complimenting a traditional online campaign supporting Cam’s second studio album, Untamed, with a highly-targeted mobile ad campaign to reach young, tech-savvy female country fans.  We came back with a targeted strategy using a 
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