When promoting Being Human Season 3, we switched from our strategy of TV for seasons 1 and 2 to Digital Video. Due to the phenomenal performance we have seen on other home entertainment projects, we recommended TECVu. Our proprietary digital video solution was the perfect technology to help reintroduce Being Human Season 3 to a national audience.
Genre TV targeting through TECVu delivered stellar results and insights. With the mass appeal of big production dramas like “Game of Thrones,” “Spartacus,” and “The Walking Dead,” we provided immense scale for the campaign amongst a targeted, highly engaged audience.
The sci-fi genre has become an area of expertise for TEC Direct due to the large amount of campaign insights we have gathered from executing several campaigns in this category. With each campaign, we apply these refined learnings and are able to deliver better results.
Click-thru to Amazon was a key metric and our Being Human Season 3 campaign delivered 5 times the click-thru rate of a typical pre-roll video campaign, using TECVu.