Street League Skateboarding selected TEC Direct Media to provide media support for its 2014 SLS Nike SB World Tour—featuring new stops in Chicago and Los Angeles—as well as the first-ever SLS Pro Open season kick-off event. Following its inaugural season with presenting partner Nike SB, SLS partnered with FOX Sports 1 to televise tour events live in the United States and distribute coverage globally through FOX’s international networks.
TEC Direct Media sought out high-traffic out of home and television ad placements in both Chicago and Los Angeles markets to reach avid boarders and fans of the sport.
The LA event at the Galen Center at USC housed a sold out crowd. This stop determined the Top 8 who qualified for the SLS Nike SB Super Crown World Championship at the Prudential Center in Newark, New Jersey.
About Street League Skateboarding
Street League Skateboarding (SLS) is the first-ever professional league for street skateboarding. The SLS season features 25 of the world’s most exciting skateboarders competing in an easy-to-follow, ISX™ instant scoring format on one-of-a-kind concrete skate plazas, all for the largest prize purse in skateboarding history. Each arena stop of the 2014 SLS season will air live on FOX Sports 1 and FOX Sport Go with a live international webcast on Streetleague.com. For more information, visit www.streetleague.com, follow @streetleague, and don’t forget to watch the Super Crown World Championship on Sunday, August 24th at 9pm ET on FOX Sports 1!