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3 Ways to Lower Your Cost Per Acquisition

Cut Your Cost Per Acquisition
Whether your focus is increasing sales or new customer acquisition, lowering your cost per acquisition (CPA) is key to long term success. In fact, in a recent survey, one in five senior marketing officers said that lowering their CPA was one of their top priorities. It just makes sens
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4 Reasons Why TV Still Belongs in Your Media Plan

4 Reasons TV Should Still Be in Your Media Plan
Mobile, social and other digital channels get a lot of love as marketers go on endless quests for shiny new things. However, when we get too caught up in novelty, we risk forgetting about some of the best tested, most effective tools we have at our disposal. TV may seem like old news,
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How To Balance Offline and Online Media

Traditional and Digital Media Plan
The ultimate questions many marketers wonder – how do you balance online and offline media? Is traditional advertising still effective?  I sat down with TEC Direct Media President, Chuck Fetterly, to get some answers regarding traditional and digital media and the things to cons
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