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Paid Mobile Advertising: Why It Belongs In Your Digital Strategy

paid mobile advertising
Paid mobile advertising, and mobile devices in general, are getting more attention from marketers these days as it’s become apparent, that’s where the eyeballs are.  In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones.  As this share
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7 Advantages of Television Advertising

Advantages of Television Advertising
If you’ve been keeping track, you know by now that millennials, as a whole, are watching less traditional TV. But it’s important to go deeper to understand how audience viewing is changing and that there are still many advantages of television advertising. We caution our clients not t
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New Online Video Advertising Platform Combines Best of TV and Digital

Chicago, IL – June 3, 2013 – Today, Concrete/TEC Direct Media, a leading media planning and buying agency for music and entertainment marketing, announced a partnership with TriVu Media, the benchmark provider of broadcast-style advertising data for online video, to create a new servi
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