TEC Direct Media
 - TEC Direct

Why Use a Media Agency?

Why use a media agency?
Have you ever asked, “Why use a media agency when I can do this myself?”  “What does a media agency do that I can’t do?” Many years ago, I was asked to name one common mistake marketers make.  I immediately responded, “trying to buy your own media can be
Continue Reading →

Why Consider Using an Omnichannel Approach?

What is Omnichannel Marketing? For most retail marketers it’s the belief that if they can better integrate online and in-store experiences they’ll win more sales.  Frankly it seems to be working.  According to eMarketer, “Omnichannel investments are paying off.”  eMarketer estimates t
Continue Reading →

Best Types of Digital Media for Brand Awareness

digital media for brand awareness
Knowing how to allocate your marketing resources ultimately depends on your goals. When it comes to increasing brand awareness in particular, certain types of digital media fare better than others. Brand awareness has a different dynamic than specifically trying to attract, let alone
Continue Reading →

Ad Blocking: What it Means for Advertisers

The internet has become an ad-cluttered, congested highway of information.  The user experience of web browsing has become not so pleasant, so it comes as no surprise when, according to eMarketer, over 25% of Internet users will use ad blocking software this year. The Digital Ad Exper
Continue Reading →

Roots in DR Media Pay Off for Clients

direct response television
Digital media has become a darling for our clients because of its action and transaction producing ability.  But what skills are necessary in digital media planning and buying?  How do buyers ensure media schedules are not only reaching the right audience but truly working?  And how c
Continue Reading →

TEC Direct Media Launches Multi-Format, Multi-Screen Programmatic Digital Media Buying Solution

TECX Programmatic Buying Platform
Chicago, IL – February 13, 2014 – TEC Direct Media, an independent media planning and buying company, has launched the music and entertainment industry’s only multi-format, multi-screen programmatic digital media buying solution – TECX. TECX has directly addressed current
Continue Reading →

Is Search Engine Advertising Dying Because of Social Media?

These days, the world is more connected than ever due to the ever-growing presence of social media. Facebook, Twitter, Instagram, and many other social media platforms play a huge role in everyday life, helped even more by their overwhelming accessibility on computers, tablets, and mo
Continue Reading →