Paid mobile advertising, and mobile devices in general, are getting more attention from marketers these days as it’s become apparent, that’s where the eyeballs are.  In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones.  As this share

Podcasts, and podcast advertising, are getting a lot of attention these days from publishers and advertisers alike.  Overall listenership is still relatively small, but it is growing, and audiences are engaged with the content.  While millennials were the early adopters (63% of podcas

What is Omnichannel Marketing? For most retail marketers it’s the belief that if they can better integrate online and in-store experiences they’ll win more sales.  Frankly it seems to be working.  According to eMarketer, “Omnichannel investments are paying off.”  eMarketer estimates t

In the digital age, it feels like traditional direct marketing (ie. DRTV and direct mail) is starting to get left behind as marketers embrace the efficiency and speed of digital marketing. After all, digital marketing campaigns and their subsequent rate of return are easy to analyze a

The internet has become an ad-cluttered, congested highway of information.  The user experience of web browsing has become not so pleasant, so it comes as no surprise when, according to eMarketer, over 25% of Internet users will use ad blocking software this year. The Digital Ad Exper

We are all familiar with media’s shift from analog to digital and how that’s transforming the marketing landscape.  The decline of television is often at the forefront of this conversation, but television is certainly not the only medium impacted by this massive shift.  What is

The marketing and advertising industry has changed more in the past few years than it has in the past fifty, according to a 2013 Adobe poll. With the overall media landscape changing faster than a chameleon changes color, it is imperative that the team in charge of your media buying i

With penetration of connected mobile devices reaching their largest numbers and still growing, some form of mobile advertising investment is warranted.  There’s no doubt — mobile media is quickly becoming a part of most media campaigns. In fact, eMarketer predicts that by 2019, mobile

One of the best ways we’ve increased sales for our music and entertainment clients is by running effective PPC (Pay-Per-Click) ad campaigns.  We can improve engagement in PPC campaigns by reaching the very people who are searching for your artist or related artists, events or fi

For Immediate Release February 11, 2015 Chicago, IL  – TEC Direct Media has promoted Melissa Barzaga to Associate Media Director.  She was previously a Media Supervisor at the media planning/buying agency. In her role as Associate Media Director, Ms. Barzaga will lead client strategy