If your goals include driving specific consumer actions such as downloading an app, streaming content, ticket sales, form fills or other RFIs, it’s worth understanding the benefits of paid social and how it could be (if it’s not already) a foundational part of your marketing strategy.

While terrestrial radio is very much alive and still offers many benefits to marketers, it won’t be long before the average US adult will spend more time listening to digital audio than radio. Digital audio is an attractive medium for advertisers to effectively reach consumers who enj

Do you use 12 hours of media a day? There’s a good chance you do. Although the amount of consumers’ total media consumption has reached its peak, time spent with digital media continues to rise slightly year-by-year. A portion of digital’s gain derives from digital audio due to

Whether your focus is increasing sales or new customer acquisition, lowering your cost per acquisition (CPA) is key to long term success. In fact, in a recent survey, one in five senior marketing officers said that lowering their CPA was one of their top priorities. It just makes sens

Mobile, social and other digital channels get a lot of love as marketers go on endless quests for shiny new things. However, when we get too caught up in novelty, we risk forgetting about some of the best tested, most effective tools we have at our disposal. TV may seem like old news,

The ultimate questions many marketers wonder – how do you balance online and offline media? Is traditional advertising still effective?  I sat down with TEC Direct Media President, Chuck Fetterly, to get some answers regarding traditional and digital media and the things to cons

Have you ever asked, “Why use a media agency when I can do this myself?”  “What does a media agency do that I can’t do?” Many years ago, I was asked to name one common mistake marketers make.  I immediately responded, “trying to buy your own media can be

Paid mobile advertising, and mobile devices in general, are getting more attention from marketers these days as it’s become apparent, that’s where the eyeballs are.  In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones.  As this share

Podcasts, and podcast advertising, are getting a lot of attention these days from publishers and advertisers alike.  Overall listenership is still relatively small, but it is growing, and audiences are engaged with the content.  While millennials were the early adopters (63% of podcas

What is Omnichannel Marketing? For most retail marketers it’s the belief that if they can better integrate online and in-store experiences they’ll win more sales.  Frankly it seems to be working.  According to eMarketer, “Omnichannel investments are paying off.”  eMarketer estimates t