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4 Reasons Why TV Still Belongs in Your Media Plan

4 Reasons TV Should Still Be in Your Media Plan
Mobile, social and other digital channels get a lot of love as marketers go on endless quests for shiny new things. However, when we get too caught up in novelty, we risk forgetting about some of the best tested, most effective tools we have at our disposal. TV may seem like old news,
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How To Balance Offline and Online Media

Traditional and Digital Media Plan
The ultimate questions many marketers wonder – how do you balance online and offline media? Is traditional advertising still effective?  I sat down with TEC Direct Media President, Chuck Fetterly, to get some answers regarding traditional and digital media and the things to cons
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Why Use a Media Agency?

Why use a media agency?
Have you ever asked, “Why use a media agency when I can do this myself?”  “What does a media agency do that I can’t do?” Many years ago, I was asked to name one common mistake marketers make.  I immediately responded, “trying to buy your own media can be
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Paid Mobile Advertising: Why It Belongs In Your Digital Strategy

paid mobile advertising
Paid mobile advertising, and mobile devices in general, are getting more attention from marketers these days as it’s become apparent, that’s where the eyeballs are.  In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones.  As this share
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Why is Podcast Advertising Getting So Much Attention?

podcast advertising
Podcasts, and podcast advertising, are getting a lot of attention these days from publishers and advertisers alike.  Overall listenership is still relatively small, but it is growing, and audiences are engaged with the content.  While millennials were the early adopters (63% of podcas
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Why Consider Using an Omnichannel Approach?

Omnichannel
What is Omnichannel Marketing? For most retail marketers it’s the belief that if they can better integrate online and in-store experiences they’ll win more sales.  Frankly it seems to be working.  According to eMarketer, “Omnichannel investments are paying off.”  eMarketer estimates t
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Direct Marketing Strategies for 2017 That You Can’t Ignore

Direct Marketing Tips
In the digital age, it feels like traditional direct marketing (ie. DRTV and direct mail) is starting to get left behind as marketers embrace the efficiency and speed of digital marketing. After all, digital marketing campaigns and their subsequent rate of return are easy to analyze a
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Ad Blocking: What it Means for Advertisers

The internet has become an ad-cluttered, congested highway of information.  The user experience of web browsing has become not so pleasant, so it comes as no surprise when, according to eMarketer, over 25% of Internet users will use ad blocking software this year. The Digital Ad Exper
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How To Drive Sales with Digital Audio

Digital audio listener.
We are all familiar with media’s shift from analog to digital and how that’s transforming the marketing landscape.  The decline of television is often at the forefront of this conversation, but television is certainly not the only medium impacted by this massive shift.  What is
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What To Look For In a Media Agency

What to Look For in a media agency
The marketing and advertising industry has changed more in the past few years than it has in the past fifty, according to a 2013 Adobe poll. With the overall media landscape changing faster than a chameleon changes color, it is imperative that the team in charge of your media buying i
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