If your goals include driving specific consumer actions such as downloading an app, streaming content, ticket sales, form fills or other RFIs, it’s worth understanding the benefits of paid social and how it could be (if it’s not already) a foundational part of your marketing strategy.
Do you use 12 hours of media a day? There’s a good chance you do. Although the amount of consumers’ total media consumption has reached its peak, time spent with digital media continues to rise slightly year-by-year. A portion of digital’s gain derives from digital audio due to