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Why Advertise During a Pandemic

2020 is not turning out to be the year we all thought it was going to be.  As of April 16, Americans in at least 42 states have been urged to stay at home to prevent the spread of the coronavirus. Schools, restaurants and a range of nonessential businesses have been closed. It may see
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Advantages of Radio Advertising

How Effective is Radio Advertising
Radio advertising, on the surface, may seem like it’s heading toward obsolescence. However, research indicates that it continues to have many advantages and to be a vital part of a highly effective media strategy. Is Radio still a player? The short answer is, “yes.”
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Why Use a Media Agency?

Why use a media agency?
Have you ever asked, “Why use a media agency when I can do this myself?”  “What does a media agency do that I can’t do?” Many years ago, I was asked to name one common mistake marketers make.  I immediately responded, “trying to buy your own media can be
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Paid Mobile Advertising: Why It Belongs In Your Digital Strategy

paid mobile advertising
Paid mobile advertising, and mobile devices in general, are getting more attention from marketers these days as it’s become apparent, that’s where the eyeballs are.  In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones.  As this share
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Why is Podcast Advertising Getting So Much Attention?

podcast advertising
Podcasts, and podcast advertising, are getting a lot of attention these days from publishers and advertisers alike.  Overall listenership is still relatively small, but it is growing, and audiences are engaged with the content.  While millennials were the early adopters (63% of podcas
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Why Consider Using an Omnichannel Approach?

What is Omnichannel Marketing? For most retail marketers it’s the belief that if they can better integrate online and in-store experiences they’ll win more sales.  Frankly it seems to be working.  According to eMarketer, “Omnichannel investments are paying off.”  eMarketer estimates t
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What Are the Advantages of Radio Advertising?

How Effective is Radio Advertising
As the media landscape evolves, we are constantly re-evaluating the vehicles we recommend in our media plans asking, “is this effective?”  Over the next few months we’ll be sharing our views with you and today we’re answering the question, “What are the a
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Ad Blocking: What it Means for Advertisers

The internet has become an ad-cluttered, congested highway of information.  The user experience of web browsing has become not so pleasant, so it comes as no surprise when, according to eMarketer, over 25% of Internet users will use ad blocking software this year. The Digital Ad Exper
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Are You Committing Conversion Rate Blunders?

Conversion Rate
You might be (unknowingly) guilty of committing “conversion rate blunders” in your digital advertising campaigns. Bounce Exchange tested billions of A/B impressions to see what strategies are sure-fire winners when it comes to conversions. To help you avoid these conversion rate kille
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What are Real Time Bidding & Programmatic Buying?

Laptop with bullseye
Image courtesy of Stuart Miles at FreeDigitalPhotos.net   Chuck Fetterly, TEC Direct Media’s Founder and CEO, answers questions about Real Time Bidding (RTB) and Programmatic Buying. There’s been a lot of press recently about Real Time Bidding.  What do your clients need to know
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