TEC Direct Media
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Is Connected TV (OTT) Right for Advertisers?

As consumers become more accustomed to watching video programming on their own terms and with varied devices, Connected TV is getting much-deserved attention by media planners and buyers.  Laptops, cellphones, tablets, gaming consoles, desktop computers, TVs…it seems the list of techn
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What is OTT Video?

Connected TV
What is OTT? As our friends from Naughty by Nature might put it, “You down with OTT?”  Well most people are these days but with all the buzz about the emergence of OTT or “over the top” devices, many marketers still don’t fully understand it’s true definition.  An OTT device, li
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