TEC Direct Media
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Digital Audio Refresher

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While terrestrial radio is very much alive and still offers many benefits to marketers, it won’t be long before the average US adult will spend more time listening to digital audio than radio. Digital audio is an attractive medium for advertisers to effectively reach consumers who enj
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Advantages of Radio Advertising

How Effective is Radio Advertising
Radio advertising, on the surface, may seem like it’s heading toward obsolescence. However, research indicates that it continues to have many advantages and to be a vital part of a highly effective media strategy. Is Radio still a player? The short answer is, “yes.”
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