TEC Direct Media
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Mobile Ad Campaigns Generate Results

Mobile Ad Campaigns That Generate Results
Objective: Our client, Sony Music, charged us with complimenting a traditional online campaign supporting Cam’s second studio album, Untamed, with a highly-targeted mobile ad campaign to reach young, tech-savvy female country fans.  We came back with a targeted strategy using a 
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A Few Of Our Favorites…

With the Grammys and Oscars behind us we thought we’d highlight some of our favorites from 2015. We’re executing media campaigns with the latest video, audio and display using digital, broadcast, social, mobile, search, print and out of home media. We’re developing effective ways to l
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Reaching New Music Fans With Programmatic

Linda Ronstadt
With today’s fragmented media landscape it can be difficult for music marketers to reach new music fans.  With digital advertising, it’s simply not cost-effective to solely advertise within music content sites or the sites you think your audience gravitates to.  SEO & SEM ar
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Garth Brooks – Man Against Machine

TEC Direct Media plans/buys media for Garth Brooks' release,
TEC Direct media campaign drives sales of Garth Brooks’ “Man Against Machine.” Challenge:  After a 13-year hiatus since his last studio album, “Scarecrow,” Garth Brooks announced July 10, 2014 that he would emerge from semi-retirement with a new album, “Man Against M
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Bette Midler – It’s the Girls

Bette Midler celebrates a fifth consecutive decade of top 10 albums on the Billboard 200 chart, as It’s the Girls debuted at No. 3. She’s only the second woman, following Barbra Streisand, to notch top 10 albums in each of the last five decades (1970s through 2010s).  The new al
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Blake Shelton-Bringing Back The Sunshine

Blake Shelton,
TEC Direct Media provided media planning and buying services for Blake Shelton’s new release, “Bringing Back the Sunshine.” We had previously worked with Warner Music Nashville on releases for “Based on a True Story” and “Red River Blue.” R
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“Weird Al” Yankovic – Mandatory Fun

Multi-Grammy Award winner “Weird Al” Yankovic’s 14th studio album, Mandatory Fun, debuted at #1 on the Billboard Top 200, Digital Albums and Comedy charts, selling just under 104,000 units in its first week. This marks a personal first week sales best and first #1 album debut for Yank
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Miranda Lambert – Platinum

Miranda Lambert Platinum Tour
Challenge Sony Nashville wanted to drive fans to purchase Miranda Lambert’s fifth studio release, Platinum. Solution TEC Direct Media served up a proprietary mobile ad unit to do the job. The unique ad unit features rotating banners with multiple ad messages and expands to video
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The Black Keys – Turn Blue

The Black Keys
Turn Blue is the second Black Keys album release for which TEC Direct Media has provided media planning & buying services.  The agency also provided these services to support the release of El Camino in 2011.  The Black Keys’ eighth studio album debuted at number one in the
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Pharrell Williams – G I R L

G I R L is the second studio album by American recording artist and record producer Pharrell Williams and is Williams’ first studio album in eight years, since his 2006 debut, In My Mind. The lead single of G I R L is the 2014 Academy Award-nominated song “Happy”, fr
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