GOALS: Create multi-media campaigns for international artist, Yoshiki, by driving views and traffic to specific artist content on YouTube, generating awareness of his Carnegie Hall performance and increasing Grammy voter consideration. STRATEGY: TEC Direct Media utilized a video str
Over the last several years we’ve managed ad campaigns for emerging artists to Grammy winners. We celebrate the success of our label clients with every stream, view, #1 single or top selling album. Media, much like music, is going through its own evolution. And even with so much chang
With the Grammy and Oscar award ceremonies around the corner, we were reminded of all the great music & entertainment campaigns we’ve had the privilege to work on over the last year. We’re celebrating our success using the most effective, targeted video, audio and display inventor
AOL On was gearing up to launch its first ever original, long-form, digital series, CONNECTED. The innovative docu-drama series captures American life through the eyes of six extraordinary New Yorkers, filmed and told by the characters themselves. With a previous track record of suc
Turn Blue is the second Black Keys album release for which TEC Direct Media has provided media planning & buying services. The agency also provided these services to support the release of El Camino in 2011. The Black Keys’ eighth studio album debuted at number one in the
Michael Bublé earned his fourth No. 1 album on the Billboard 200 chart with "To Be Loved." Partnering with Reprise/Warner Bros, TEC helped by delivering a top notch media plan and advertising campaign which helped sell over 195,000 units within the first week.
From the singular mind of horror maestro Rob Zombie comes a chilling plunge into a nightmare world where evil runs in the blood. The Lords of Salem tells the tale of Heidi (Sheri Moon Zombie), a radio station DJ living in Salem, Massachusetts, who receives a strange wooden box contain