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Multi-Channel Video Strategy Drives EST Downloads

OBJECTIVE: Our objective was to drive Electronic Sell-Through downloads of the movie “Bad Santa 2” during the two weeks following its digital release. SOLUTION: We utilized a multi-channel video strategy to reach our core M25-34 demographic and drive EST downloads. We focused on :15 a
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Driving University Enrollment

Overview: A major University client was looking to increase enrollment for their online degree programs.  With education, and the online degree marketplace in particular, becoming an increasingly competitive category, the University’s marketing agency knew they needed a cost eff
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Lead Generation Drives Open Enrollment

Couple Kayaking
Overview: A full service marketing & communications agency representing two large health insurance brands partnered with TEC Direct Media to activate several DRTV campaigns.  The goal was to drive lead generation among seniors in key markets during the open enrollment period. Stra
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Alternative Media Drives Ticket Sales for Haunted Holdings

Alternative Media Drives Ticket Sales for Haunted Holdings
Challenge For over ten years, almost all of the marketing and advertising had been managed in-house for Haunted Holdings.  Radio partnerships were in place, outdoor media secured in key locations, SEM and SEO already tuned up.  However, the fan base was shifting to digital media chann
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Milwaukee Auto Show 2014

Milwaukee Auto Show 2014
Challenge The 2014 Milwaukee Auto Show needed a cost-effective method to drive pre-event ticket sales. Solution This event presented the perfect opportunity for TEC Direct Media to utilize its digital buying platform, TECX, to it’s full potential. By setting up various tracking tags t
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