Native advertising currently makes up more than 50% of digital display spending and is expected to continue to grow.
Trying to increase reach, video views, traffic or clicks?
Native Advertising Can Be Effective For:
- Driving Video Views
- Increasing Brand Awareness
- Ad Engagement
- Increasing Clicks
- Increasing Reach
- Product Catalog Sales
Native Advertising Trends
Did you know…native ads are viewed 33% more frequently, garner 168% more attention and drive 133% higher performance than traditional display ads?
Marketers are increasingly turning to native advertising as it is understood to be better at building trust and engagement with prospective customers than traditional display ads. Native placements are custom-built to match the look and feel of each publisher’s environment, blending seamlessly into the flow of content.
Mobile Native Advertising
One environment where native advertising can really shine is mobile. Native ads on mobile devices have better visibility since they appear as part of the content and are not considered as intrusive and annoying as typical mobile ad units.
Here’s an example from a campaign we managed for the band, Dropkick Murphys.
Why Use Native Advertising?
Click on the image below to view our Native Advertising 101 slideshow complete with research supporting native advertising and case studies. Inside, we also explain which types of native ad units are best for achieving different goals.
We have access to domestic and international inventory within premium publisher environments; on mobile web, desktop and mobile apps. Ready to get started? Request a consultation with us below!
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