The way people listen to audio content is changing.
More than 80% of ad-supported audio time in the car goes to radio. And radio is not just accessible from AM/FM receivers, but via streaming on laptops and hand-held devices.
Audio assistants like Siri, Alexa and Google Assistant are popular listening devices for radio. People may own fewer radios, yet they have more ways than ever to listen to radio content. As an advertiser/marketer, make sure you explore all audio methods to reach your prospects and customers.
Terrestrial radio and digital content like podcasts and internet radio are now the norm. Whether listening takes place in the home, in a car, at the gym, or at work — on a smart speaker, radio, desktop or mobile device — terrestrial/internet radio and streaming audio (music, podcasts) continue to be a vital part of a highly effective media strategy.
Our blog post on the “Advantages of Radio Advertising” explains that radio still has the highest reach of any platform and has a place in your audio strategy. Be sure to check it out.
Here are just some of the many audio media options we buy today, including several streaming music services:
- Terrestrial
- Sateliite
- Internet Radio
- Podcasts
- Spotify
- Pandora
- Apple Music
- YouTube Music
Our Work
We’ve also highlighted below how we used radio as one element of a media campaign to enhance awareness and drive in-store traffic. Once you’ve had a look, please reach out and let us know how we can help. We look forward to the opportunity to work with you!
