Who Should Advertise in Retail Media Networks?
Retail Media Networks (RMN) can be a powerful tool for brands seeking to enhance their overall advertising strategy. They offer a multitude of benefits, from precise targeting and increased visibility to valuable customer insights and measurable results.
By leveraging the power of these networks, brands can create more effective and efficient advertising campaigns that drive engagement, boost sales, and foster stronger retailer relationships. As the digital marketing landscape continues to evolve, retail media networks are poised to play an increasingly important role in the success of advertising strategies.
These retail media networks are evolving to offer more sophisticated and targeted advertising solutions, making them essential components of modern advertising strategies:
- Amazon DSP
- Walmart Connect
- Roundel (Target)
- CVS Media Exchange
- Walgreens Advertising Group
- Instacart
- Kroger
Retail Media Networks
Retail Media Network Services We Provide
With the SkillSet you Need
Ad Formats
Display | Audio | Video
CAMPAIGN OBJECTIVES
Brand Awareness | Product Consideration | Conversion & Sales | Customer Retention & Loyalty | Cross-Selling & Up-Selling | Market Share Growth
DEVICES
Desktop | Mobile | Connected TV
Experience Matters
If you have more questions, this podcast episode can help. In it, we discuss targeting options, available creative formats, and how Retail Media Networks fit into your overall media strategy.
We’re proud to be recognized as a Top Illinois Digital Marketing Agency by DesignRush.
The following case study highlights how we helped another advertising agency and their client leverage a robust retargeting strategy, using valuable first-party shopping data to reach consumers who had previously searched, viewed, and purchased the manufacturer’s products within the last 30 – 90 days.
