At TEC Direct Media, we bring marketers
television advertising solutions
that maximize reach, engagement, and ROI.
Our expert team strategically utilizes Linear TV and Connected TV (CTV) to help clients tap into their target audiences on the platforms they’re already watching.
There are many advantages to advertising on television. With audience viewing evolving, both Linear and Connected TV are powerful media for brands to leverage. Linear TV stands out as a cost-effective option with the potential for extensive reach. CTV advertising offers a measurable, performance-focused complement to its linear counterpart.
Linear TV
Linear TV remains one of the most powerful ways to deliver mass-market messaging. At TEC Direct Media, we place your brand in front of millions of viewers by securing premium spots on major broadcast and cable networks.
Whether you’re seeking national exposure or targeting specific geographic markets, we ensure your ads appear at optimal times for maximum impact. Our data-driven approach lets us refine audience targeting, ensuring you reach viewers who align with your brand’s goals.
Connected TV
CTV has emerged as a key platform to reach audiences who prefer streaming content on demand. TEC Direct Media specializes in delivering your brand’s message directly to viewers across popular streaming services, smart TVs, and over-the-top (OTT) devices.
Our CTV strategies focus on programmatic ad placements that are targeted, trackable, and optimized for measurable results. With a strong understanding of viewership trends and advanced audience segmentation, we help you connect with cord-cutters and digital-first consumers in highly relevant contexts.
Our agency’s podcast, Media In the Moment, explores the integration of Connected TV within the broader media landscape.
Direct Response TV (DRTV)
When your goal is immediate consumer action, DRTV is the answer. We design and execute direct response TV campaigns that drive conversions, whether that’s purchasing a product, signing up for a service, or engaging with your brand.
Our DRTV strategies ensure viewers are motivated to respond. With real-time tracking and performance analytics, we continuously optimize your campaign to maximize response rates and return on investment.
Why TEC Direct Media?
Data-Driven Strategies: Our campaigns are built on deep audience insights and advanced analytics, ensuring your message reaches the right people, at the right time, in the right environment.
Customized Campaigns: We tailor each TV ad strategy to meet your specific business objectives, whether you’re looking to build brand awareness, drive sales, tune-in, or generate leads.
Proven Results: Our team has a track record of delivering successful campaigns that combine creativity with performance, helping brands grow and thrive in an evolving media landscape.
Whether you’re launching a national TV campaign or targeting specific consumer segments, TEC Direct Media has the experience, tools, and industry knowledge to take your television advertising to the next level. Let us help you navigate the world of linear TV, CTV, and DRTV to build a campaign that delivers real results.
Our Work
This case study shares how we used a combination of Linear TV and CTV to raise awareness of Adele’s fourth studio album, 30, among existing and potential fans and drive streams, pre-orders and sales. We’d love to get to work on your next project!
