Digital content is everywhere
Whether it’s video, audio, or display, digital media is convenient for consumers and provides many benefits to advertisers.
Video
As video consumption rises, the number and variety of ad-supported video-delivery options is growing to meet demand. Linear TV viewing is shifting to digital options. Live Sports and Events are still driving tune-in. Consumers prefer watching videos to learn about new products or services. Video advertising can reach these audiences and increase brand awareness.
Your digital video strategy could include YouTube, Free Ad-supported Streaming TV (FAST), Programmatic Video, Paid Social, Connected TV, and more. Each platform has its own special intricacies but an experienced media buying agency can navigate these and create an effective campaign on your behalf.
Audio
People may own fewer radios, yet they have more audio vehicles than ever for accessing satellite, digital, and terrestrial content via streaming audio services. The number of Podcasts are growing faster than ever. They offer reach, engagement and brand recall among desired audiences.
Display
Paid social advertising continues to be attractive as social platforms invest in video sharing and e-commerce options to serve growing numbers of users. These platforms, of course, are seeing a large portion of their usage happening on mobile devices.
As marketers adapt to the elimination of third-party cookie data, they are tapping into Retail Media Networks’ first-party shopper data to reach in-market shoppers.
Digital Media We Buy
We’re proud to be named a Top Illinois Digital Marketing Agency by DesignRush. Here’s a non-exhaustive list of digital media we’ve placed for our clients:
- YouTube
- Tik Tok
- Snapchat
- X (formerly Twitter)
- Digital OOH
- Programmatic Ads (video, audio, display)
- Search
- Retail Media Networks
- Streaming Audio (Spotify, Pandora, Sirius XM, etc.)
Capture New Leads
Looking for a new way to capture more leads? Turn existing site and search traffic into leads with our lead generation service, urWebLeads.
Our Work
You can get a sense of the work we do for our clients through our case study (below) on our campaign for L.A. Fashion Week. Our media efforts raised awareness with desired target groups in key markets.
