TEC Direct Media
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Driving University Enrollment

Overview: A major University client was looking to increase enrollment for their online degree programs.  With education, and the online degree marketplace in particular, becoming an increasingly competitive category, the University’s marketing agency knew they needed a cost eff
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Low Cost Media Strategies That Help Emerging Brands

Overview: Leveraging an active social media profile with paid media is an efficient and low costway to boost awareness and generate engagement for emerging brands and artists.  Take for example, our label client, country pop artist, Chris Lane. Campaign: Our objective was to generate
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Music Marketing: A Few Favorite Campaigns

Music Marketing
With the Grammy and Oscar award ceremonies around the corner, we were reminded of all the great music & entertainment campaigns we’ve had the privilege to work on over the last year. We’re celebrating our success using the most effective, targeted video, audio and display inventor
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Mobile Ad Campaigns Generate Results

Mobile Ad Campaigns That Generate Results
Objective: Our client, Sony Music, charged us with complimenting a traditional online campaign supporting Cam’s second studio album, Untamed, with a highly-targeted mobile ad campaign to reach young, tech-savvy female country fans.  We came back with a targeted strategy using a 
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Cross Platform Campaign Drives Tune-In for AOL On

cross platform plan drives tune-in for AOL On Connected.
AOL On was gearing up to launch its first ever original, long-form, digital series, CONNECTED.  The innovative docu-drama series captures American life through the eyes of six extraordinary New Yorkers, filmed and told by the characters themselves.  With a previous track record of suc
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Reaching New Music Fans With Programmatic

Linda Ronstadt
With today’s fragmented media landscape it can be difficult for music marketers to reach new music fans.  With digital advertising, it’s simply not cost-effective to solely advertise within music content sites or the sites you think your audience gravitates to.  SEO & SEM ar
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Programmatic Buying Delivers Efficient Awareness, Ticket Sales

Programmatic Buying Drives Awareness, Ticket Sales
TEC Direct Media generated awareness to local markets with a digital programmatic buy.
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