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Paid Mobile Advertising: Why It Belongs In Your Digital Strategy

paid mobile advertising
Paid mobile advertising, and mobile devices in general, are getting more attention from marketers these days as it’s become apparent, that’s where the eyeballs are.  In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones.  As this share
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Why is Podcast Advertising Getting So Much Attention?

podcast advertising
Podcasts, and podcast advertising, are getting a lot of attention these days from publishers and advertisers alike.  Overall listenership is still relatively small, but it is growing, and audiences are engaged with the content.  While millennials were the early adopters (63% of podcas
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Why Consider Using an Omnichannel Approach?

Omnichannel
What is Omnichannel Marketing? For most retail marketers it’s the belief that if they can better integrate online and in-store experiences they’ll win more sales.  Frankly it seems to be working.  According to eMarketer, “Omnichannel investments are paying off.”  eMarketer estimates t
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Is Connected TV (OTT) Right for Advertisers?

connectedtv
As consumers become more accustomed to watching video programming on their own terms and with varied devices, Connected TV is getting much-deserved attention by media planners and buyers.  Laptops, cellphones, tablets, gaming consoles, desktop computers, TVs…it seems the list of techn
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Who Are Your Customers?

Who Are Your Customers?
Creating Real Relationships with Customers Requires Knowing More About Them. Are you taking time to learn more about your customers?  62% of senior marketers surveyed in the last year said they’re leveraging marketing technology to get to know their customers and prospects. Even still
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Best Types of Digital Media for Brand Awareness

digital media for brand awareness
Knowing how to allocate your marketing resources ultimately depends on your goals. When it comes to increasing brand awareness in particular, certain types of digital media fare better than others. Brand awareness has a different dynamic than specifically trying to attract, let alone
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7 Advantages of Television Advertising

Advantages of Television Advertising
If you’ve been keeping track, you know by now that millennials, as a whole, are watching less traditional TV. But it’s important to go deeper to understand how audience viewing is changing and that there are still many advantages of television advertising. We caution our clients not t
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Direct Marketing Strategies for 2017 That You Can’t Ignore

Direct Marketing Tips
In the digital age, it feels like traditional direct marketing (ie. DRTV and direct mail) is starting to get left behind as marketers embrace the efficiency and speed of digital marketing. After all, digital marketing campaigns and their subsequent rate of return are easy to analyze a
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What Are the Advantages of Radio Advertising?

How Effective is Radio Advertising
As the media landscape evolves, we are constantly re-evaluating the vehicles we recommend in our media plans asking, “is this effective?”  Over the next few months we’ll be sharing our views with you and today we’re answering the question, “What are the a
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Ad Blocking: What it Means for Advertisers

The internet has become an ad-cluttered, congested highway of information.  The user experience of web browsing has become not so pleasant, so it comes as no surprise when, according to eMarketer, over 25% of Internet users will use ad blocking software this year. The Digital Ad Exper
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