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Advantages of Radio Advertising

How Effective is Radio Advertising
Radio advertising, on the surface, may seem like it’s heading toward obsolescence. However, research indicates that it continues to have many advantages and to be a vital part of a highly effective media strategy. Is Radio still a player? The short answer is, “yes.”
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4 Direct Response Tactics for D2C Growth

D2C Buying Online
Was your D2C brand born online?  Many direct to consumer marketers are finding it hard to steer away from what they know…the safe and often predictable returns of digital marketing.   Growth is essential. Believe it or not, there’s still a large population who simply don’t discover ne
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Advantages of Outdoor Advertising

Advantages of Outdoor Advertising
These days good old “traditional” advertising models are often given short shrift. After all, how can communication channels, which have been around for decades, compete with shiny new digital options?  Outdoor advertising or out of home (OOH), certainly one of the oldest
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Why Use a Media Agency?

Why use a media agency?
Have you ever asked, “Why use a media agency when I can do this myself?”  “What does a media agency do that I can’t do?” Many years ago, I was asked to name one common mistake marketers make.  I immediately responded, “trying to buy your own media can be
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TEC Direct Media Announces Partnership With Rhino Records For New Podcast, “The Rhino Podcast”

The Rhino Podcast
FOR IMMEDIATE RELEASE: CONTACT: Cheri Cranford – AristoPR – 615-269-7071 – Cheri@aristomedia.com Nicole Innes – AristoPR – 615-269-7071 – Nicole@aristomedia.com TEC Direct Media Announces Partnership With Rhino Records For New Podcast, “The Rhino Podcast” “As a music fan this is the k
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Paid Mobile Advertising: Why It Belongs In Your Digital Strategy

paid mobile advertising
Paid mobile advertising, and mobile devices in general, are getting more attention from marketers these days as it’s become apparent, that’s where the eyeballs are.  In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones.  As this share
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Why is Podcast Advertising Getting So Much Attention?

podcast advertising
Podcasts, and podcast advertising, are getting a lot of attention these days from publishers and advertisers alike.  Overall listenership is still relatively small, but it is growing, and audiences are engaged with the content.  While millennials were the early adopters (63% of podcas
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Why Consider Using an Omnichannel Approach?

Omnichannel
What is Omnichannel Marketing? For most retail marketers it’s the belief that if they can better integrate online and in-store experiences they’ll win more sales.  Frankly it seems to be working.  According to eMarketer, “Omnichannel investments are paying off.”  eMarketer estimates t
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Is Connected TV (OTT) Right for Advertisers?

connectedtv
As consumers become more accustomed to watching video programming on their own terms and with varied devices, Connected TV is getting much-deserved attention by media planners and buyers.  Laptops, cellphones, tablets, gaming consoles, desktop computers, TVs…it seems the list of techn
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Who Are Your Customers?

Who Are Your Customers?
Creating Real Relationships with Customers Requires Knowing More About Them. Are you taking time to learn more about your customers?  62% of senior marketers surveyed in the last year said they’re leveraging marketing technology to get to know their customers and prospects. Even still
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