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Benefits of Paid Social Advertising

Social Media on Phone_Pexels
If your goals include driving specific consumer actions such as downloading an app, streaming content, ticket sales, form fills or other RFIs, it’s worth understanding the benefits of paid social and how it could be (if it’s not already) a foundational part of your marketing strategy.
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Digital Audio Refresher

DigitalAudioRefresherBlog_Pexels
While terrestrial radio is very much alive and still offers many benefits to marketers, it won’t be long before the average US adult will spend more time listening to digital audio than radio. Digital audio is an attractive medium for advertisers to effectively reach consumers who enj
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Time Spent with Media: 3 Top Trends

3MediaTrendsBlog_Pexels
Do you use 12 hours of media a day? There’s a good chance you do. Although the amount of consumers’ total media consumption has reached its peak, time spent with digital media continues to rise slightly year-by-year. A portion of digital’s gain derives from digital audio due to
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3 Ways to Lower Your Cost Per Acquisition

Cut Your Cost Per Acquisition
Whether your focus is increasing sales or new customer acquisition, lowering your cost per acquisition (CPA) is key to long term success. In fact, in a recent survey, one in five senior marketing officers said that lowering their CPA was one of their top priorities. It just makes sens
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4 Reasons Why TV Still Belongs in Your Media Plan

4 Reasons TV Should Still Be in Your Media Plan
Mobile, social and other digital channels get a lot of love as marketers go on endless quests for shiny new things. However, when we get too caught up in novelty, we risk forgetting about some of the best tested, most effective tools we have at our disposal. TV may seem like old news,
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How To Balance Offline and Online Media

Traditional and Digital Media Plan
The ultimate questions many marketers wonder – how do you balance online and offline media? Is traditional advertising still effective?  I sat down with TEC Direct Media President, Chuck Fetterly, to get some answers regarding traditional and digital media and the things to cons
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Why is Podcast Advertising Getting So Much Attention?

podcast advertising
Podcasts, and podcast advertising, are getting a lot of attention these days from publishers and advertisers alike.  Overall listenership is still relatively small, but it is growing, and audiences are engaged with the content.  While millennials were the early adopters (63% of podcas
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7 Advantages of Television Advertising

Advantages of Television Advertising
If you’ve been keeping track, you know by now that millennials, as a whole, are watching less traditional TV. But it’s important to go deeper to understand how audience viewing is changing and that there are still many advantages of television advertising. We caution our clients not t
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Direct Marketing Strategies for 2017 That You Can’t Ignore

Direct Marketing Tips
In the digital age, it feels like traditional direct marketing (ie. DRTV and direct mail) is starting to get left behind as marketers embrace the efficiency and speed of digital marketing. After all, digital marketing campaigns and their subsequent rate of return are easy to analyze a
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Ad Blocking: What it Means for Advertisers

The internet has become an ad-cluttered, congested highway of information.  The user experience of web browsing has become not so pleasant, so it comes as no surprise when, according to eMarketer, over 25% of Internet users will use ad blocking software this year. The Digital Ad Exper
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